WeChat Article Banner Ads are featured in the middle or at the end of articles on an official account. This type of ads usually contains: brand name, profile picture, ad description, a link to a site hosted on Tencent’s server and up to 6 photos or short videos between 6-15 seconds. Both Chinese-registered companies and foreign companies can advertise under a minimum investment of 50 RMB/day (bidding) or 50.000 RMB/campaign (reservation). WeChat Moments Ads is sponsored content in the user's WeChat Moments feed among their community posts. WeChat Platform offers 3 advertising placements: In this case, Ads allow companies to achieve their goals: downloads on the app, attract new followers, generate leads or registrations, drive traffic to official website or mini program, drive offline traffic and sales. What formats can advertisers use in WeChat Ads? There are two types of official accounts on WeChat, subscription accounts (primarily for communication, they allow you to send one push message per day to followers) and service accounts (they appear as another contact and allow you to send four messages per month). And more than half of the community has connected their bank account. An average user uses its services ten times a day. According to TechNode, users spend 66 minutes a day on the app. Some surprising facts about WeChat usage in China are as follows. What is WeChat's success due to? It is an all-in-one, that is, with a wide variety of services integrated into a single application that has managed to accompany users in their day-to-day lives. Why use WeChat in your digital marketing strategy? WeChat Search, where users can search for not only official accounts and mini programs, but also articles and information posted in WeChat environments that might not be accessible in other search engines. WeChat Channel, a new function launched in 2020, is a short-video product within WeChat App, similar to Tiktok or Reel. Mini Program competes with the Apple and Google app stores.Įnterprise WeChat, a version for professional use similar to Slack. WeChat Moments, "the social network", where users can share experiences through images and videos with their contacts. Official accounts and exclusive services for their subscribers. Text and voice messaging, live broadcasts and video calls. Among some of its utilities, we highlight: WeChat or the super Chinese application is available in 20 languages and has multiple social and messaging functions. Let's delve into the reasons why WeChat can conquer the whole world and your brand can't be left out of it! What is WeChat? In fact, it is considered a mega-application of the Tencent group, which has become the most valuable technology company in China ahead of Alibaba. With more than 1213 million active users, WeChat is the most popular social network in China.
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